Ad Recall Declines in Latest Interesting Index - adworld.ie
Oct 4, 2024 · In the fifth instalment of The Interesting Index, a collaboration between The Public House, Bounce Insights and Adworld.ie, Sarah Walsh looks at what ads caught the attention …
Core Increases 2024 Advertising Forecast to €1.57bn - AdWorld.ie
Aug 30, 2024 · Christina Duff, Managing Director of Core Investment Following a strong first half of year, Core has upwardly revised its full year advertising expenditure forecast to 6.94%. …
Grey London Wins Global Tourism Ireland Creative Account
Nov 29, 2024 · The WPP-owned Grey London has won the global creative account for Tourism Ireland. With an advertising and marketing spend of €73m this year, Tourism Ireland is a …
Out \ Look: The Attention Advantage - AdWorld.ie
Jul 12, 2024 · Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home PML Group recently published the headline findings of IMPACT Attention, an Irish …
AdWorld.ie | Marketing Ireland, Advertising & PR Portal, Irish Ad ...
In the annual review of Christmas advertising Lidl has topped the charts this year, according to research carried out by REDC, writes Ciara Reilly. It’s...
TBWA Dublin and BBDO Dublin Come Together to Create Major …
Jan 9, 2024 · Deirdre Waldron, CEO, TBWA\Dublin The Omnicom-owned agencies TBWA\Dublin and BBDO Dublin are to forge a partnership that will create one of the largest creative …
New Research Shows Audio Ads Can Deliver a 22% Boost to …
Oct 18, 2024 · New research carried out by research company Differentology on behalf of Radiocentre Ireland, shows that audio advertising can deliver significant benefits to advertising …
Irish Advertising Market Poised to Grow to €1.53bn in ... - AdWorld.ie
Feb 8, 2024 · Source: Core. Figures include media sponsorships and excludes direct marketing. Average 2023 Euro/Sterling exchange rates has been applied to all years, to facilitate …
Out \ Look: OOH Leads in Prompting Seasonal Spend - adworld.ie
Sep 20, 2024 · Aaron Poole, marketing executive, PML Group with this week’s Out \ Look on Out of Home. OOH Leads in Prompting Seasonal Spend Seasonal events are crucial opportunities …
Linear TV Advertising Captures Largest Share of TV ... - AdWorld.ie
Jan 26, 2024 · Pictured: Karen Nelson-Field New research into people’s attention levels while watching TV shows that linear TV captures the largest share of attention across all platforms. …