We've seen Microsoft take a light-hearted approach to Xbox marketing in the past, even trying to get involved in the memes ...

Video game purists may not like it, but Microsoft is doubling down on its push to expand the Xbox business to devices outside ...

The company is working on prototypes now, Xbox boss Phil Spencer told Bloomberg. Plus: bringing more games to more platforms.

Microsoft gaming boss Phil Spencer said that there were no longer any restrictions on Xbox games coming to other platforms.

The plethora of Black Friday deals also includes this $50 discount on the Microsoft Xbox Series X. As of Nov. 12, it's ...

We’ll definitely do more consoles in the future, and other devices,” Microsoft Gaming CEO Phil Spencer told Rolling Stone in ...

It's been clear for quite a few years that Microsoft's notion of what "Xbox" actually means has evolved past physical ...

It is not exactly a mystery what Xbox is attempting to do with its current push for mass adoption of the Xbox brand and ...

On November 15, Xbox announced its slate of Black Friday deals in a big post on the official Xbox Wire website. Not all of ...

Despite its new ad campaign, not all Xbox experiences are as seamless as the traditional ways of playing games.

In a new ad campaign, Microsoft claims that anything that can access Game Pass should be considered an Xbox now.

The ad campaign positions every electronic device with a screen as an Xbox, as Microsoft continues to publish its titles and ...