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Longview News-Journal56m
Streaming service Max now HBO Max — again
The streaming service was initially called HBO Max when it was launched in 2020. HBO was stripped from the name in 2023. At the time WBD Chief Executive David Zaslav said the name change was aimed at ...
The Columbian3h
Warner Bros. Discovery’s streaming service Max becomes HBO Max — again
Warner Bros. Discovery has decided its streaming service Max would once again benefit from being associated with the most prestigious brand name in TV history. The company announced Wednesday that the ...
‘Max’ rebranding back to ‘HBO Max’
Discovery (WBD) is rebranding its streaming service and changing its name back to the original title it used when it launched ...
Adweek on MSN4h
CNN to Launch New Streaming Product and Standalone Weather App
CNN has been leading and innovating in video-led journalism since its inception, and the expansion of our subscription ...
5 of the biggest streaming announcements from Warner Bros. Discovery Upfront 2025, from HBO Max shows to the new Superman trailer
A flagship rebrand, details on upcoming shows, movie trailers and a new streaming service were announced during Warner Bros.
The Desk on MSN5h
CNN All Access subscription tier to include streaming app
Warner Bros Discovery’s (WBD) cable network CNN says it will launch a new streaming app that will be instantly available to ...
CNN launching streaming service again, three years after failed CNN+ venture
CNN announced it was expanding its digital subscription service to include a new all-access product to customers, roughly ...
Adweek on MSN5h
Warner Bros. Discovery Gives Upfront HBO Max Prestige
Warner Bros. Discovery upfront played out much like prestige programming: Dense, perhaps a bit long-winded, but ultimately ...
The Desk5h
WBD hits “undo” button on Max, will restore HBO Max name
The "Max" brand was supposed to convey "something for everyone." Turns out, the HBO brand name lent the service more prestige ...
Mediaite on MSN6h
CNN Castoff Chris Cillizza Destroys WBD Boss David Zaslav for ‘Idiotic’ 180 on ‘Max’ Name Change: ‘Amazing to Me’ He ‘Still Has a Job’
Chris Cillizza is lashing out at the top executive of Warner Brothers Discovery following the sudden 180 on the name of its ...
‘Max’ rebranding back to ‘HBO Max’ as WarnerBros. Discovery reverses course
“Max” will be renamed “HBO Max,” the company’s executives said during its UpFronts presentation to advertisers this week, ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...