We’re not quite there yet, but it sure feels imminent.

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...

It is launching NEO later this year for all its video inventory and DemoDirect to streamline buying of its network inventory ...

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

According to WBD, the move to reintroduce the HBO brand in HBO Max is aimed at reinforcing the service’s identity as a hub ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

In a move that feels more like a U-turn than a rebrand, Warner Bros. Discovery has announced it will revert the name of its ...

Once upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.