AI summaries have been found to alter online behavior, according to a study published by the Pew Research Center in the United States, but some experts don’t think AI-based search will completely ...

A growing cost-of-living gap, consumers’ proactive approach to health, and the emergence of alternative social activities are among the biggest trends influencing consumer spending this year, ...

Trends and fads, especially around single products, can make money – but whether they point to something significant about the world (or about how to do business in the world) is much trickier; ...

Legoland Malaysia used customer feedback and data showing visitors leaving early on hot days to improve the customer experience and drive repeat visitors and longer stays by investing in more shaded ...

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The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

Retail Media Radar A quarterly snapshot of the new and noteworthy events shaping the future of retail media.

Cold-pressed juice brand RAW Pressery successfully launched on the Indian market with a campaign that put its natural ingredients front and centre.

Amazon’s latest Prime Day event delivered record sales, the e-commerce giant has revealed. However, many brands promoting Prime Day offers experienced a decline in campaign performance. The expanded ...

Provides an overview of the key datapoints that advertisers need to know about Reddit, spanning investment, consumption and performance insights.

WARC’s new sector report highlights the defining trends for telecoms marketing in 2025: the expansion of next-generation networks for digital inclusion, the strategic push for 5G monetisation, and ...