At this year’s I/O, Google doubled down on AI. Not just as a back-end tool for targeting or measurement – but as a front-end ...

Design and ad industries are accepting that agencies are changing and finding new ways to articulate the value of what they do for clients.

Lost in the martech maze? Our buyer’s guide helps marketers navigate the noise, spotlighting what’s worth the spend, what to ...

Amid a tough global economy, marketing agency business development maestros restocked during last night’s BD100 Awards.

The Nestlé-owned coffee brand has signed the TikToker as an ambassador amid wider plans to shift ad dollars into the influencer space.

A marketer walks into a Dublin bar. No, this isn’t the start of a crude joke – it’s Andrew Tindall’s dispatch from Google Marketing Live, where the demos dazzled, the acronyms flew, and AI promised to ...

A launch two years in the making unraveled when bots snapped up the merch within minutes. Here’s how the brand kept irate fans on side.

From Big Brother to breakfast branding, Ben da Costa’s advertising career path is anything but ordinary. The Oat Cult co-founder and creative maverick spills on cereal ads, CBBC chaos, and the surreal ...

The work for financial services brand Centraal Beheer is the 63rd installment of the campaign, and the first spot from TBWA\NEBOKO, following a remarkable 37-year run with DDB Unlimited.

In a win for marketers, the UK government has confirmed brand advertising will be legally exempt from its looming junk food advertising ban. Here’s everything you need to know about the legislation.

In a world where AI is reshaping how we communicate, consume and connect, how can brands build lasting trust? Leaders from the Financial Times and Enstyle reveal how they’re navigating the ...

Ocado has launched a new brand platform, ‘Life Delivered.’ The hero spot features a backwards sequence that hopes to create a sense of nostalgia, as if the viewer were flicking through a photo album ...