The April 1 edition of SBJ College newsletter examines how Learfield is capitalizing on March Madness, both for players and ...

The 12-year, $11 billion CAD deal is worth more than double the league’s current deal with Rogers that expires after the 2025 ...

Hawks G Trae Young is stepping into a new assistant GM role with the Oklahoma men’s basketball program and is also giving $1M ...

MLB Players’ Association executive director Tony Clark had a salary of $3.41 million in 2024, compared to $4.25 million in ...

NFL owners approved the third-largest debt waiver in league history for the Bills, and approved an additional $100 million in ...

Expansion is part of the reason the NWSL is out in the market with a fifth media rights package, with an eye toward a Sunday ...

As the New York Yankees tied a record with 15 home runs in their opening weekend three-game series, attention has grown ...

The Dodgers also have six players in the top 20 best-selling jerseys list, with no other team having more than two.

The multi-pronged partnership activates across content, awards, programs and on-the-ground activation and advertising.

Approximately 170 of the NY Jets’ 250 employees must decide today whether to accept a buyout offer issued earlier this month, ...

Supercharged as shelter-in-place became the pandemic norm five years ago, the world of sports card collectibles is still ...

In-person attendance at a sports venue, Ferraro said, can often result in feeling like a nuisance. Fandom can feel delayed, ...