There is some crossover--adherents to both parties watch the major news networks. But Democrats have a wider range of news sources.

A new study says advertising on free streaming/FAST platforms can result in the same "attention" level or higher than those ...

InMobi Advertising will introduce a Buyer Hub Wednesday to support agentic, programmatic mobile services for media buyers, to ...

Omnipod 5, on the market since 2022, connects to a compatible CGM (continuous glucose monitor) from such device marketers as ...

"Until now, it just wasn't possible to scale live sports advertising programmatically for local advertisers," said Daniel Spinosa, president of Premion.

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As part of a new ad forecasting taxonomy, WPP says amateur content will surpass professionally produced content this year, ...

The proposed live, linear cable TV networks group WBD Global Networks will own up to 20% of WBD Streaming & Studios.

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Citing "disruptions to global trade and continued de-globalization pressures," WPP Media this morning released a mid-year update to its annual global ad growth forecast, reducing its outlook for 2025 ...

WBD's decision to split itself into two separate companies represents a big change from a separation plan announced last December.

Former FTC Commissioner Alvaro Bedoya, one of two Democrats ousted by Trump in March, has officially resigned from the agency.