Instead of investing Rs 8–10 lakh per episode for an original fiction show, Sony has opted for a cost-effective route: ...

India’s theme parks, gaming zones, and adventure hubs are tilting toward digital marketing with influencer partnerships, ...

Nicholas Kontopoulos, Vice President of Marketing at Twilio, shares why brands must tread carefully, ensuring that AI-driven ...

Industry players share how radio jockeys have placed themselves as diversified creators in a crowded media space ...

Its creativity is bounded by its training data, meaning it cannot generate something truly original or disruptive without human input. Take, for instance, the design of an emotionally resonant ...

YouTube's new Country Managing Director Gunjan Soni has a rich tapestry of experience in India's e-comm and media sectors ...

Gaurav Sawant, one of Indian journalism’s most seasoned and trusted voices, will anchor India First at 8 PM on India Today TV ...

In conversation with e4m, Sunil Kumaran, COO, BIG FM, spoke about the radio channel’s evolving strategies to drive audience ...

YouTube today announced the appointment of Gunjan Soni as the Country Managing Director for India. With over two decades of ...

Manoj Jagyasi, a seasoned media professional, has been inducted as an Esteemed Fellow of the IIHM International College of ...

Dheeraj Sinha, Group CEO, FCB India and South Asia, talks about why he is not pressurizing his agency to win at the festival ...

An advert from the World Wildlife Fund’s recent ‘Prescription for Nature’ out-of-home (OOH) advertising campaign has earned a ...