Podcasts allow brands to authentically connect with audiences, share their expertise, and build trust, evolving from a niche format to a key marketing strategy.

What are the key areas that CMOs should focus on in 2025? Or the strategies they should implement for a better marketing ROI? Understanding and implementing the right strategies is crucial for ...

Anushree Bhattacharya is a Senior Editor with TalkCMO, where she covers stories on B2B business strategies and digital marketing. She is a quality-oriented professional writer with eight years of ...

Event Marketing is an effective tool for the future of brand growth. Check out our top 6 B2B event marketing strategies to enter a market poised for growth.

Secondary research methods are sometimes as critical as primary research methods for market insights. They are cheaper and very focused. Less investment is made in tools and teams, and data collation ...

Hightouch has integrated the European Unified ID (EUID) into its Composable Customer Data Platform (CDP) to help advertisers reach audiences in a privacy-conscious way across the open web. EUID, ...

Innominds, a digital and product engineering services company, has announced a strategic partnership with Minerva CQ, which provides an AI copilot for contact center agents. The collaboration aims to ...

Nickelytics, a provider of data-driven advertising solutions, has successfully acquired On Touch Go, an advertising platform. This acquisition aims to broaden Nickelytics’ technological capabilities ...

Amagi, a cloud-based SaaS technology for broadcast and Connected TV, introduced Zero Slate technology on VIZIO's WatchFree+ channels.

Fox Corporation and The Trade Desk have expanded their partnership to provide innovative advertising solutions.

AdLib Media Group partnered with Airtory to offer its clients access to Airtory's tools for creating and deploying high-performing rich media.

Mediu and Glance have announced a strategic partnership to improve customer experience (CX) strategy and technology. Mediu provides services for Genesys Cloud and Amazon Connect platforms. By ...