Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

Rhoback taps Texas A&M’s Marcel Reed for its latest NIL campaign, spotlighting the QB’s rising star and off-field brand power ...

Marcel Reed may just have become the best-dressed athlete to walk around College Station. The Texas A&M starting quarterback ...

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

Colleges are allowed $20.5 million in revenue sharing with athletes this year, but some question if women athletes will get ...

Canady will also get the chance to reunite with former travel ball teammate Jackie Lis, who comes to Texas Tech after being ...

Texas Tech's recent recruiting success, combined with its headline-grabbing haul from the transfer portal, signals a clear shift in the landscape of college foo ...

Ahead of Arch Manning’s first season as Texas’ full-time starting quarterback, speculation has swirled about whether the ...

The 2025 college football season is quickly approaching, and on Monday, the Associated Press Top 25 preseason poll was ...

Money can't buy happiness, but it can certainly help stock a loaded recruiting class. Just ask the Texas Tech Red Raiders.

After two losing seasons in three years, Year 2 in the SEC is set to be a pivotal one for Oklahoma's trajectory.