Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

Ahead of Arch Manning’s first season as Texas’ full-time starting quarterback, speculation has swirled about whether the ...

Tony Graystone is hitting the reset button, going back to focusing Texas Tech volleyball's recruiting efforts on high school players.

Money can't buy happiness, but it can certainly help stock a loaded recruiting class. Just ask the Texas Tech Red Raiders.

Rhoback taps Texas A&M’s Marcel Reed for its latest NIL campaign, spotlighting the QB’s rising star and off-field brand power ...

Texas Tech's recent recruiting success, combined with its headline-grabbing haul from the transfer portal, signals a clear shift in the landscape of college foo ...

Marcel Reed may just have become the best-dressed athlete to walk around College Station. The Texas A&M starting quarterback ...

The No. 1 Longhorns are trying to solidify the elite status that comes from churning out national title contenders on a ...

Texas came in at a valuation of $2.38 billion, well ahead of second-place Georgia ($1.92 billion) followed by Ohio State ($1.9 billion), Notre Dame ($1.85) and Michigan ($1.83).

Texas coach Steve Sarkisian broke down the changing tide of recruiting while addressing Texas high school coaches in San ...