Although grass is the most unforgiving surface for tennis players, Wimbledon is largely considered the most popular ...

New Balance still hadn't released its 1906L sneaker loafer. Debate raged on through 2024 after the polarizing silhouette was ...

Gauff debuted her signature shoes, the New Balance Coco CG2, in her new Wimbledon White and Green Apple colorway on court ...

Engulfed in different shades of gray, the collaborative take on the new NB silhouette comes elevated with textured pony hair ...

Footwear brand New Balance has followed Adidas in developing 3D-printed midsoles that could be customised to suit the ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Los Angeles Clippers star forward Kawhi Leonard has several New Balance 480 V2s on the horizon, which he previewed last month ...

Universal Design Studio and Map Project Office have overhauled the New Balance flagship store on London's Oxford Street, ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

"I really liked these sneakers, I only wear this brand and this model is the most comfortable. They look stylish" ...