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Why Do Artists Perform At The Super Bowl Halftime Show For Free?
Artists perform at the Super Bowl Halftime Show for free, but with 100 million viewers, the exposure drives spikes in music sales, streams, and tours.
Kendrick Lamar on being the first solo rap headliner at the Super Bowl halftime show: ‘It puts the culture on the forefront’
Playing the biggest stage in the game at the Super Bowl halftime show, Kendrick Lamar will tap into the combative energy that ...