Honda Australia says it's not rushing to join the wave of brands adding dual-cab utes to their Australian line-ups – at least ...

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The new chief operating officer in Australia for the fast-growing Chinese brand says having the BYD Shark ute in the line-up has given extra credibility.

Honda has kickstarted its journey to reclaim brand relevance in the Australian market with the launch of its first brand campaign in eight years.

Honda Australia has adopted a hybrid in-house and external agency model, appointing Howatson+Company to handle media and creative across its automobile, motorcycles and power equipment businesses.

Honda Australia is launching its own in-house agency, one of a number of changes in its marketing and agency model.It comes after Honda recently appointed Howatson+Company as its new media and ...

Honda is set to swim against the tide of high-riding SUVs with a new Accord sedan confirmed for Australia.

Honda is set to swim against the tide of high-riding SUVs with a new Accord sedan confirmed for Australia.

Dealers in Australia say they were pressured into accepting low compensation for giving up their franchises by an auditing firm that also was advising Honda.

Honda has shown off a new 11th-generation Accord sedan in right-hand-drive form, leaving the door open for the refreshed Toyota Camry rival to come to Australia.

Honda Australia new-car sales hit their lowest in 40 years in 2022. Now the company says two new SUVs will reverse its fortunes.