Global consultancy Accenture and advertising group WPP are not quite dating yet but are reportedly talking about potentials, ...

While both Accenture & WPP are undergoing leadership transitions, it is believed that two ad majors are engaged in discussions exploring potential collaborations—or even a full-scale acquisition ...

Ad Age’s ranking of the most interesting recent food and beverage marketing moves. Food marketers are changing their product formulations. How brands are ramping up their media spending on ...