According to a news release from the university, the new agency will be led by Lucas Motta, who is the current vice president ...

The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

Tennessee's Danny White was the highest-paid athletics director at a public school in 2024-25 after maxing out his bonuses.

Tennessee AD Danny White had his bonus cap doubled. Now he's cashing in with $600,000 in incentives. Here's his bonus ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

Chancellor Emeritus Victor J. Boschini Jr., reflects on how athletics shaped his 22-year tenure as TCU's chancellor.

There are a variety of things that are working in Texas head coach Steve Sarkisian‘s favor as he enters his fifth year ...

Steve Sarkisian Reveals When He Knew Things Turned Around for Texas originally appeared on Athlon Sports. Texas Longhorns ...

The University of Texas won the LEARFIELD Directors’ Cup for the second year in a row and the fourth time in five years. They ...