British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss ...

The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives ...

A popular supermarket has scrapped its price match scheme after just one year. Asda will no longer meet prices set by Aldi ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices of more than 4,000 products in store ...

Allan Leighton returned to Asda in November, having previously run the supermarket from 1996 until 2000 - Eddie Mulholland Allan Leighton has relaunched Asda’s search for a new chief executive ...

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

Allan Leighton has relaunched Asda’s search for a new chief executive, as the supermarket’s new chairman attempts to stamp his authority on the business. The retail veteran is kickstarting the ...

In one of Allan Leighton’s first major interventions since returning to run the struggling supermarket in November, Asda will no longer cut the price of everyday staples just because the German ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...