The very beginning of the B's. On this date in 1924, Charles Adams was awarded Boston’s NHL entry for $15,000. He selected the name ‘Bruins’ for its ferocity and toughness and chose brown & gold as ...

I’ll go as far as to say that the Mammoth is now the strongest mascot in the NHL,” writes Brian Higgins in an op-ed. “In a ...

The newest hockey team in the NHL, the Utah Mammoth, recently announced their new name and logo—and hockey fans had a lot to ...

Under insanely tight time constraints, Utah Mammoth owner Ryan Smith used lessons from the tech world to get his hockey team ...

The announcement, made at 8 a.m. MT via social media and the team’s website, generated a major buzz. The team’s promotional ...

Minutes after Utah Mammoth was announced as the brand identity for Utah’s NHL team, a handful of the team’s most loyal fans received a direct message: “We want to invite you to get closer to the ...

More than a year after the Arizona Coyotes folded, sending players and managment to Salt Lake City, Utah's NHL team has a new ...

Utah's NHL franchise has officially become the Utah Mammoth after spending one season as the Utah Hockey Club, and many fans feel there is something quite ...

The long wait is over as Utah’s NHL team finally has a permanent name and will now roam the rink as the Utah Mammoth.

With a nickname, logos and everything that goes with a permanent brand identity now officially a part of who they are, the ...

The team even took the positive reaction to the hiccup as further ... For now, though, the focus is on launching the new Utah Mammoth brand. While fans had to wait for the official name, they ...

The Utah Hockey Club is no more. Going forward, Utah will have a new name for its NHL franchise, the Mammoth. The club made ...