Starbucks CEO Brian Niccol is owning up to a key mistake, and he’s got a bold plan to fix it. Speaking with Axios this week, ...

TheStreet. Have a seat and let Brian Niccol tell you all about his big ideas for Starbucks (SBUX) . Actually, seats are a ...

In other words, the businesses were planning to pass the costs along to the customer, something no one in the country ...

About a dozen of its non-coffee drinks, which include Frappuccinos, iced shaken teas and tea lattes, now cost as little as 23 yuan (S$4.10) each after an average 5 yuan discount, in a promotion ...

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

By putting their people first, Starbucks is making an investment that should pay off over time.

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The Green Apron model includes in-store technology to more efficiently sequence orders, as well as a dedicated barista for ...

Most of the new menu items sampled by USA TODAY, including a new protein cold foam, will see additional testing before being ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

Starbucks is piloting a new generative AI assistant in 35 coffeehouses in North America this year to ease the work of their ...