Grey Hong Kong has released a new campaign in the USA to generate greater brand awareness as well as communicate the multilayered deliciousness of Lee Kum Kee Chili Crisp Oil. This is Lee Kum Kee’s ...

Lee Kum Kee has partnered with Grey Hong Kong to celebrate the complexity of flavour with the brand’s first US campaign launch. The comes along with the introduction of the brand's Chili Crisp ...

"Lee Kum Kee's CNY campaign is more than just a festive initiative; it's a movement to elevate the cooking experience while honoring cultural heritage," said Lee Kum Kee. "The brand's ambition to ...

Beloved brand unveils new global brand positioning at Chinese New Year, highlighting the universal power of togetherness, ...

Beloved brand unveils new global brand positioning at Lunar New Year, highlighting the universal power of togetherness, ...