Delta's new AI pricing system eliminates static airfares for personalized rates based on individual data, raising questions about fairness while promising optimized revenue.

As Delta Air Lines looks into expanding the use of AI in its pricing, one United States lawmaker has expressed concern and is demanding answers. Earlier this month, Delta Air Lines President Glen ...

In its earnings call earlier this month, Delta said that around 3% of domestic tickets sold this year have been priced by the ...

Delta President Glen Hauenstein said during the carrier's Q2 earnings call this month that the airline has begun using AI to ...

American Airlines’ top executive blasted the use of artificial intelligence in setting air fares, calling the practice ...

Lawmakers question whether the airline’s algorithmic ticket pricing crosses the line from customized to creepy.

Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of ...

Delta Air Lines is using AI to set personalized ticket prices based on your booking history, loyalty status and browsing ...

Scott Keyes argues that AI-powered dynamic pricing could introduce new complications—but could also help lower costs.

Sen. Ruben Gallego led a letter to Delta asking about its new AI-driven pricing plan, which would individualize ticket prices ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...