Looking ahead, KPMG's Chai said the evolution of consumer behavior and demands will be the key driver of the sector's ...

“Cultural relevance of AI ads influences my brand perception”.

Shoppers already are shifting their behavior: A recent consumer survey by SCAYLE revealed that the current economic situation ...

The rise of the behavior graph: Data-led marketers will shape what’s next Marketers are shifting from traditional demographics to behavior graphs, which offer real-time insights into consumer ...

Dilsher Singh Malhi, Founder and Chief Executive Officer (CEO) of Zupee said that deep understanding of consumer behaviour and strong data artificial intellignece (AI) can help the company's growth.

A customer is a person or business that purchases a company’s goods or services. Learn how companies study customers and the importance of customer service.

We met with close to 150 investors across the UK, Europe and North America to discuss topics such as sentiment in higher vs. lower tier cities and upgrading demand among urban homeowners; demographics ...

But, as consumer behavior evolves, so must the strategies that guide them. The rigid structure of the traditional funnel no longer aligns with the complexities of modern decision-making.

“Brands have more data than ever about consumer demographics, behavior, spending, and opinions. But we still often categorize consumer behavior as ‘unpredictable.’ To understand why, our research ...

Demographics are collected primarily through surveys and polls, both online and offline. You've likely seen survey requests at the bottom of a fast-food or retail purchase receipt.

Prabha Narasimhan, MD and CEO of Colgate-Palmolive (India), discusses the launch of the year-round Oral Health Movement, the growing focus on premiumization and the challenges of marketing in a ...