AI strategy isn’t focused on dominating infrastructure—it’s centered on enhancing the devices users already love with smarter ...

Once dominant in hardware, services, and brand appeal, Apple is now grappling with slowing iPhone sales, eroding market share ...

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of ...

Generative AI is unleashing new possibilities into the world - some wildly overhyped and others astonishingly capable.

Apple’s innovation lag and reliance on external partners for advanced AI features signal a defensive position in the tech ...

Apple’s big developer summit is a Silicon Valley institution. The company has been hosting it every year since 1983, and in ...

Despite high anticipation, Apple’s Worldwide Developers Conference reveals slow progress on AI, leaving investors unimpressed ...

Apple researchers develop STARFlow, a breakthrough AI image generation system that challenges diffusion models used by DALL-E ...

As rivals make headway with their AI hardware strategies, Apple stakeholders want to hear how the company’s approach to AI ...

Ultimately, the big takeaway for ML researchers is that before proclaiming an AI milestone—or obituary—make sure the test itself isn’t flawed ...

"Despite being late to the AI party, Apple has started to lay out the foundation for the company’s multi-year AI strategy across its strong installed base of 2.4 billion iOS devices over the ...

Apple announced on Monday a slew of artificial intelligence features including opening up Apple Intelligence's underlying ...