Political controversy over Sydney Sweeney's ad campaign for American Eagle jeans has meme stock investors optimistic about buying into the brand ...

Experts are weighing in on Sydney Sweeney's silence amid mounting backlash over her American Eagle denim campaign.

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

US clothing brand American Eagle is embroiled in a media firestorm after an ad campaign, featuring actress Sydney Sweeney, was accused of racism.

Sydney Sweeney is famous for her acting roles in popular television series and films with her breakthrough coming with ...

American Eagle shares have soared since the clothing retailer debuted a new advertising campaign starring Sydney Sweeney, ...

Companies will be called out when they are out of touch and not inclusive. It's essential to include diverse perspectives.

Sydney Sweeney's controversial new "great jeans" advert for American Eagle has been widely criticised on social media for its perceived racial and genetic messaging, and even been accused of creating ...

American Eagle soared by 18.11 percent week-on-week, to end at $11.74 on Friday as compared with the $9.94 finish on July 18, with the stock said to have been buoyed by a combination of “meme” ...

American Eagle's stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

Shares of American Eagle Outfitters are surging higher Thursday morning. Investor enthusiasm is building around its new advertising campaign.