(Reuters) -Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

The announcement sparked a wave of reactions on social media, with many users expressing confusion about whether the change would affect the Zomato food delivery platform.

The Zomato app and brand name will remain unchanged. Blinkit grew materially larger than Zomato’s food delivery business in the past year. A number of analysts estimate that Blinkit will grow to account for as much as 70% of the group’s value in the coming year.

Zomato's parent company has been rebranded to Eternal Ltd, sparking online discussion and speculation about the future of its services. CEO Deepinder Goyal explained the rebranding differentiates the parent organization from its individual brands like Zomato and Blinkit,

In a surprising move, food and grocery delivery platform Zomato has announced that it is changing the name of its parent company 'Zomato Limited' to 'Eternal Limited'.

Once approved, the company’s website will change from zomato.com to eternal.com. However, the Zomato app will keep its name and continue operating as usual.

Food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, in a move that comes more than two years after Deepinder Goyal-led firm began using the new name internally.

As the internet is abuzz with the rebranding, the letter clarifies that Zomato will continue to be the name of the food delivery app. The new name Eternal (formerly Zomato Ltd.) will be the parent brand and comprise all four business verticals of the group, including Zomato, BlinkIt, District, and Hyperpure.

Zomato is no more, at least in name since the food delivery giant just announced its official rebranding to Eternal Ltd sparking a flurry of reactions; read

Zomato Ltd on Thursday announced that its board has apporved the change of name of the company to Eternal Ltd., marking a significant transformation in its corporate identity.Deepinder Goyal, CEO, Zomato made this announcement on his official social media handle on X by posting the formal announcement letter.