News

Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
Winter is Coming49m
HBO Max uses Game of Thrones memes to try and convince us new rebrand isn't stupid and embarrassing
Once upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...
The rebrand that went full circle: HBO Max to New HBO Max
The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...
Winter is Coming3h
Delaying A Knight of the Seven Kindgoms to 2026 is a terrible move from HBO
Yesterday, it was announced during HBO's Upfronts presentation that A Knight of the Seven Kingdoms, its next Game of Thrones ...
Boise State Public Radio4h
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
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The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Warners Reverses Course: Changes Max’s Name Back to HBO Max
WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...
Returning the HBO to Max Is Latest Sign of Potential Warner Bros. Discovery Split
We’re not quite there yet, but it sure feels imminent.
HBO, Max, or HBO Max? Warner Bros. Discovery finally chooses a name that makes sense
During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...
Adweek on MSN1d
Warner Bros. Discovery Gives Upfront HBO Max Prestige
Warner Bros. Discovery upfront played out much like prestige programming: Dense, perhaps a bit long-winded, but ultimately ...
The Desk on MSN1d
WBD hits “undo” button on Max, will restore HBO Max name
The "Max" brand was supposed to convey "something for everyone." Turns out, the HBO brand name lent the service more prestige ...
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Guru Fundamental Report for WBD
Below is Validea's guru fundamental report for WARNER BROS DISCOVERY INC (WBD). Of the 22 guru strategies we follow, WBD rates highest using our Contrarian Investor model based on the published ...