News

Los Angeles Magazine18m
HBO Rebranding - Again
Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 corporate merger, took a swipe at itself in an announcement this week. "Same app. New-ish name. The ...
Branding Experts on Decision to Flip Max Back to HBO Max: ‘A Corporate Walk of Shame’
Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...
WUNC33m
Max will once again be HBO Max. Yes, it's aware of the irony
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
WLRN33m
The streaming platform Max is getting a new name: its old name, HBO Max
Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...
Winter is Coming52m
HBO Max uses Game of Thrones memes to try and convince us new rebrand isn't stupid and embarrassing
Once upon a time, in 2010, HBO launched a streaming service where people could watch all of their programming. It was called ...