The rebrand marks the fourth name change for the service in the last decade, and the fifth name since HBO Go was launched in ...

HBO Max is back... again. Warner Bros. Discovery rebrands Max, leaning into nostalgia and user trust after a brief identity ...

The "Max" brand was supposed to convey "something for everyone." Turns out, the HBO brand name lent the service more prestige ...

Discovery-owned streamer formerly known as HBO Max, and currently known as just Max, is changing its name to … HBO Max. No, ...

The streamer, best known for its catalog of Emmy-winning shows, Succession, Game of Thrones, The White Lotus, and The Last of ...

At the WBD upfronts on Wednesday, Ad Sales co-presidents Ryan Gould and Bobby Voltaggio announced the launch of two new ad ...

The streamer launched in 2019 under the name “HBO Max” when HBO was still owned by WarnerMedia. Under that name, it used the ...

“Max” will be renamed “HBO Max,” the company’s executives said during its UpFronts presentation to advertisers this week, ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

The new unscripted show will see former "Bachelor" and "Bachelorette" contestants, who (hopefully) have skills in interior design and home renovation, returning to compete in design challenges on the ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

Warner Bros. Discovery is hitting rewind on Max’s branding, bringing back the HBO name it dropped from the streaming service ...