EXCLUSIVE: Ex- Warner Bros. Discovery (WBD) docs SVP Howard Swartz is heading to the UK to lead Pioneer Productions.

Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.

According to WBD, the move to reintroduce the HBO brand in HBO Max is aimed at reinforcing the service’s identity as a hub ...

After two years, the home of HBO is putting its most valuable brand back in the name of its streaming service.

Warner Bros Discovery is bringing back the iconic HBO name to its streaming platform, rebranding Max as HBO Max this summer.

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

WBD changed HBO Max’s name to Max in 2023 shortly after WarnerMedia and Discovery merged, creating WBD, in 2022. The company ...

Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and ...

The 2025 television upfront presentations in New York showed legacy media companies embracing significant shifts ... Read ...

"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...