At this year’s I/O, Google doubled down on AI. Not just as a back-end tool for targeting or measurement – but as a front-end ...

Amid a tough global economy, marketing agency business development maestros restocked during last night’s BD100 Awards.

Lost in the martech maze? Our buyer’s guide helps marketers navigate the noise, spotlighting what’s worth the spend, what to ...

Design and ad industries are accepting that agencies are changing and finding new ways to articulate the value of what they do for clients.

A launch two years in the making unraveled when bots snapped up the merch within minutes. Here’s how the brand kept irate fans on side.

The Nestlé-owned coffee brand has signed the TikToker as an ambassador amid wider plans to shift ad dollars into the influencer space.

From Big Brother to breakfast branding, Ben da Costa’s advertising career path is anything but ordinary. The Oat Cult co-founder and creative maverick spills on cereal ads, CBBC chaos, and the surreal ...

A marketer walks into a Dublin bar. No, this isn’t the start of a crude joke – it’s Andrew Tindall’s dispatch from Google Marketing Live, where the demos dazzled, the acronyms flew, and AI promised to ...

The work for financial services brand Centraal Beheer is the 63rd installment of the campaign, and the first spot from TBWA\NEBOKO, following a remarkable 37-year run with DDB Unlimited.

Most ad agencies are born in boardrooms. Republica Havas was born from a rejection letter – and a son who only found out ...

We sit down with Keith Carswell, director of economic innovation and development for the City of Miami, as part of The Drum’s ...

Two years after being acquired by tech giant Globant, creative agency Gut has defied expectations by expanding rapidly while ...