Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

As the line blurs between SSPs and DSPs, forget the drama, says Nexxen's Kara Puccinelli. The question should be: Is the tech ...

DCG's new tool analyzes the given moment – culturally, politically and economically – to understand how to best target its ...

With over $200 billion in programmatic spending on the table next year, maximizing yield is the name of the game for ...

The Trade Desk, which is not a SaaS company, is at the whims of fickle marketers and agencies. That’s why, when the market ...