AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Criteo’s Q2 earnings report on Wednesday was marked by flatness. Total revenue for the quarter inched up to $483 million, a 2 ...

Over the past decade, fizzy newcomers with social-native branding and keywords like “kombucha,” “prebiotic,” “probiotic” and “protein” became billion-dollar brands. Sugar-free rivals like Poppi and ...

X will reportedly begin assigning an “aesthetic score” to ads, and so-called “beautiful ads” with better scores will actually ...

"We have a conviction that superintelligence is going to improve every aspect of what we do,” Mark Zuckerberg told investors ...

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

As the line blurs between SSPs and DSPs, forget the drama, says Nexxen's Kara Puccinelli. The question should be: Is the tech ...

DCG's new tool analyzes the given moment – culturally, politically and economically – to understand how to best target its ...

With over $200 billion in programmatic spending on the table next year, maximizing yield is the name of the game for ...