Ride-hailing app company Curb Mobility is bringing TikTok's user-generated content to Taxi TV, its network of more than ...

The Marketing Efficiency Ratio (MER) is a data-driven advertising metric that’s been around for many years but is now ...

In the year of the lord 2025 we do not use ROAS.” That was the position of one agency media buyer during a conversation about the Marketing Efficiency Ratio (MER). The data-driven advertising metric ...