As Olympic Champion Simone Biles and former NCAA gymnast Olivia 'Livvy' Dunne took center stage at the Kentucky Derby, they spotlighted a growing trend: the rising market power of women’s sports stars.

Simone Biles made a show-stopping appearance at the 2025 Kentucky Derby over the weekend, turning heads in a glamorous lilac ensemble.  Accompanied by her husband, Jonathan Owens, Biles joined a star-studded crowd that included celebs like Chris Tucker,

The stars of the weekend were none other than legendary U.S. gymnast Simone Biles and her NFL husband Jonathan Owens, who turned heads with their matching outfits at the Kentucky Derby. What did grab attention,