The latest indication of this comes from sources at the Financial Times. They report that ChatGPT wants to integrate an e-commerce system with its own checkout. This is a model also used by Google and TikTok in the US, where they process as much of the transaction as possible on their own platforms.

OpenAI is working with Shopify to integrate checkout directly into the shopping experience on ChatGPT, according to the Financial Times.

OpenAI is preparing on taking a percentage of sales when users buy products directly via ChatGPT using its built-in checkout feature.