Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Rhoback taps Texas A&M’s Marcel Reed for its latest NIL campaign, spotlighting the QB’s rising star and off-field brand power ...

Marcel Reed may just have become the best-dressed athlete to walk around College Station. The Texas A&M starting quarterback ...

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

Texas coach Steve Sarkisian broke down the changing tide of recruiting while addressing Texas high school coaches in San ...

Ahead of Arch Manning’s first season as Texas’ full-time starting quarterback, speculation has swirled about whether the ...

Tech hasn't won an outright conference championship since 1955 but will head into the 2025 season with a Big 12-title-or-bust ...

Money can't buy happiness, but it can certainly help stock a loaded recruiting class. Just ask the Texas Tech Red Raiders.

The new agency vetting name, image and likeness deals in college sports reached an agreement that relaxes standards on player ...

College coaches are racing to master retention as revenue sharing and NIL opportunities steer athletes toward the transfer ...

In four years, Steve Sarkisian has turned Texas around, and now the Longhorns are No. 1 in the preseason US LBM Coaches Poll. How did they get here?