Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Rhoback taps Texas A&M’s Marcel Reed for its latest NIL campaign, spotlighting the QB’s rising star and off-field brand power ...

Marcel Reed may just have become the best-dressed athlete to walk around College Station. The Texas A&M starting quarterback ...

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

Canady will also get the chance to reunite with former travel ball teammate Jackie Lis, who comes to Texas Tech after being ...

Ahead of Arch Manning’s first season as Texas’ full-time starting quarterback, speculation has swirled about whether the ...

Tech hasn't won an outright conference championship since 1955 but will head into the 2025 season with a Big 12-title-or-bust ...

Money can't buy happiness, but it can certainly help stock a loaded recruiting class. Just ask the Texas Tech Red Raiders.

The 2025 college football season is quickly approaching, and on Monday, the Associated Press Top 25 preseason poll was revealed. It quickly drew a number of interesting reactions from the sport’s top ...

In four years, Steve Sarkisian has turned Texas around, and now the Longhorns are No. 1 in the preseason US LBM Coaches Poll. How did they get here?

The Texas Tech football program is making a splash on the recruiting in the new world of NIL and the transfer portal. The Red Raiders boast one of the ...