Big NIL Value Attached to Texas Tech's 2027 5-Star Commit originally appeared on Athlon Sports.

Texas Tech's financial commitment to softball is significant, but the first-year coach also credits transparency for a trip ...

Every program across the state has a different interpretation of what data is subject to open records laws and how that data ...

Ahead of Arch Manning’s first season as Texas’ full-time starting quarterback, speculation has swirled about whether the ...

Money can't buy happiness, but it can certainly help stock a loaded recruiting class. Just ask the Texas Tech Red Raiders.

Tech hasn't won an outright conference championship since 1955 but will head into the 2025 season with a Big 12-title-or-bust ...

Marcel Reed may just have become the best-dressed athlete to walk around College Station. The Texas A&M starting quarterback ...

Rhoback taps Texas A&M’s Marcel Reed for its latest NIL campaign, spotlighting the QB’s rising star and off-field brand power ...

Five-star pass rusher LaDamion Guyton committed to the Texas Tech Red Raiders over the Georgia Bulldogs partially due to a ...

Texas came in at a valuation of $2.38 billion, well ahead of second-place Georgia ($1.92 billion) followed by Ohio State ($1.9 billion), Notre Dame ($1.85) and Michigan ($1.83).

Texas coach Steve Sarkisian broke down the changing tide of recruiting while addressing Texas high school coaches in San ...