Baylor has ramped up its spending after years of avoiding the pay-for-play game. With that comes more work, pressure and ...

The era of name, image, and likeness (NIL) that has blown up the world of college athletics, especially college football.

Stanford football began the 2025 season with an awful loss to Hawaii on the road. Now the tough part of their schedule begins ...

Oklahoma QB John Mateer has apparently gifted his teammates some swag off his recent NIL Deal with Beats By Dre.

Lutkenhaus, who has already run the fourth-fastest 800-meter time by an American, still has two years of high school left.

Ahead of last year’s College Football Playoff, SeatGeek signed a group of college football players to NIL deals offering ...

Liverpool does its best work in high-event matches, so priority No. 1 for Newcastle will be to take some of the volatility ...

UF's Robert Judin turned early career struggles into lessons for the next generation through the Gators' new NIL partnership.

Gulliver, which finished ninth at state last year, is led by juniors Emiliio Perez Garcia (16:40) and Adrian Iziliaev (16:53). Sophomore Kayaan Ghaffar (17:10) and junior Luca Levins (17:18) are also ...

The performances and leadership that Bernardo provides will be crucial to Manchester City’s chances during the 25/26 season.

The landscape of sports is shifting dramatically, with deep-pocketed investors reshaping the industry. Join the Milwaukee ...

The University of Louisville is spending revenue-sharing money on college volleyball. Here's a closer look at why U of L made ...