Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

WhatsApp is getting ads for the first time. The move comes even as companies that rely on spending report advertisers are ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

After the tech giant announced it would begin to include ads in WhatsApp’s Updates tab, which is used by roughly 1.5 million ...

WhatsApp monetization begins, potentially adding $15B+ annual revenue from Meta Platforms, Inc.'s nearly 3B global users.

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

Iranian state television on Tuesday afternoon urged the country’s public to remove the messaging app WhatsApp from their ...