West believes when fans search for Yeezy on Google that Adidas is the first to come up before his own website, which he thinks is done intentionally to hurt his brand even though

Kanye West has reignited his year-long feud with adidas and is calling out Jerry Lorenzo, calling him “corny and disloyal.”

Looks like Kanye West is still a tad bit bitter about his billion-dollar breakup with adidas, as the polarizing music icon has once again launched an attack on his former business partners and decided to throw some shade at designer, Jerry Lorenzo in the process.

West, who now goes by Ye, began his latest post by insinuating that Adidas intentionally positioned itself atop of the Google search results for yeezy.com. His comments have been lightly edited for clarity.

Kanye West and Adidas have had a tumultuous relationship for the past couple years now, a relationship that officially dissolved in October 2024 when the two parties reached an out-of-court settlement.

Ye isn’t sparing anyone in 2025. On Tuesday (Jan. 7) night, the Chicago multihyphenate took to social media to call out adidas for what he claims are attempts to undercut his independent Yeezy line. In a lengthy Instagram caption,

The artist formerly known as Kanye West took to social media to air his grievances with Jerry Lorenzo, Adidas, and "fake friends."