Organizers of the Los Angeles Olympics will sell naming rights for a handful of its venues in deals expected to bring multiple millions of dollars to the 2028 Games while breaking down the International Olympic Committee’s long-sacrosanct policy of keeping brand names off its arenas and stadiums.

LA28, the private entity tasked with organizing the Olympics in Los Angeles, revealed that it had gotten the seal of approval from the International Olympic Approval to sell naming rights to 19 temporary venues in the city. Two companies, Honda and Comcast, have already paid to sponsor venues.

LOS ANGELES — The Los Angeles Olympics will be sporting a first. The organizers of the 2028 event will be selling naming rights for some of the venues that the competitions will be using.