KATSEYE and Gap collaborated on a fall 2025 denim campaign, and Yoonchae and Lara talked to Cosmopolitan about childhood Gap ...

Gap's marketing revamp began after former Mattel exec Richard Dickson took over as CEO of parent company Gap Inc. in 2023. He ...

Gap's new Better in Denim campaign, featuring pop group Katseye, goes viral amid controversy over American Eagle's Sydney Sweeney ad.

Gap’s viral denim ad starring Katseye, which social media users have praised for its diversity, comes weeks after American ...

Before she was catapulted to international fame with her girl group, she starred in a campaign with Michelle Obama.

Katseye and the Gap are giving us something old, something new, something borrowed and something blue. In a new ad campaign, ...

Gap’s new Katseye denim ad, set to Milkshake, has gone viral with 20 million views, praised for diversity and individuality, ...

Gap's new ad follows the same playbook the brand has used since 1998 — and it still resonates. Like a cozy Gap tee, it was ...

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

Katseye, the multinational girl group formed through Hybe and Geffen's Dream Academy, stars in Gap's viral 'Better in Denim' campaign. From charting singles to fashion takeovers, here's everything you ...

The shoot and corresponding short film notably include a reimagining of Gap’s low-rise, long-and-lean jeans, further proof ...