Delta, however, replied to the senators saying that it does not use personal data to price tickets. "There is no fare product ...

By utilizing a new pricing engine from Israeli startup Fetcherr, which the airline claims can operate 24/7 and handle ...

As AI-powered pricing gains momentum, sellers may soon use bespoke prices based on consumers’ personal data warns .

When Jason Kao started traveling regularly, Delta Air Lines was the easiest option. For the past 10 years or so, Kao, 34, has often flown out of Raleigh-Durham International Airport, where Delta has ...

As companies like Delta Air Lines look to artificial intelligence to help with revenue management, consumers are wondering ...

Delta's long-term strategy to boost profitability involves moving away from set fares in favour of individualized ...

In its latest earnings call, Delta said it’s been ‘testing’ AI pricing. A new white paper from its software partner, Fetcherr ...

Delta is pushing back against allegations that it is using AI to price discriminate, responding to a series of questions put ...

Delta Air Lines denies using AI to set personalised ticket prices after US senators raised concerns, promising not to exploit ...

AI could use predictive behavioural manipulation– taking what it knows of the consumer and warping the price accordingly ...

Delta said it will not use AI to set personalised prices but previously said it plans to deploy AI-based revenue management ...