As AI-powered pricing gains momentum, sellers may soon use bespoke prices based on consumers’ personal data warns .

Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for ...

In its latest earnings call, Delta said it’s been ‘testing’ AI pricing. A new white paper from its software partner, Fetcherr ...

Delta is pushing back against allegations that it is using AI to price discriminate, responding to a series of questions put ...

AI could use predictive behavioural manipulation– taking what it knows of the consumer and warping the price accordingly ...

In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.

Delta's long-term strategy to boost profitability involves moving away from set fares in favour of individualized ...

When Jason Kao started traveling regularly, Delta Air Lines was the easiest option. For the past 10 years or so, Kao, 34, has often flown out of Raleigh-Durham International Airport, where Delta has ...

Delta said it will not use AI to set personalised prices but previously said it plans to deploy AI-based revenue management ...

Delta claims that it won't use personal information when setting prices with the help of AI, but that doesn't explain how it ...

As travel demand sinks, both legacy airlines and budget brands have turned to a strategy of ever-expanding upgrades.