In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

The Rockets were one of the biggest surprises of the 2024-25 NBA season and finished with the second-best record in the ...

The Dallas Mavericks are entering the first season of the Cooper Flagg era after landing the elite prospect with the No. 1 ...

Here's an update on some Duke basketball recruiting targets in the 2026 class, including Jordan Smith Jr. and Brandon McCoy.

As his rookie season approaches, all signs indicate that the hype around Mavericks No. 1 overall pick Cooper Flagg is real.

This article was originally published on www.si.com/nba/mavericks as Cooper Flagg doesn't need to save Mavericks yet. The ...

The NBA is poised to tip off a new era with new TV partners. Athlon's Mark Medina analyzes the highlights of the 2025-26 ...

North Carolina forward Caleb Wilson signed a "a multiyear, multimillion-dollar" endorsement deal with New Balance, according ...

The Dallas Mavericks are among the NBA's leaders in nationally televised games this season, having 23 of them on the newly announced schedule. Although Kyrie Irving is out for at least half the season ...