Unlike the thick wodge M&S presented a few months ago, Tesco’s sweet treat is the same size and shape as a regular ...

Everyone loves cake, but would it be a crowd pleaser in sandwich form? Leading UK supermarket Tesco is testing the limits ...

The Birthday Cake sandwich has been launched for four weeks in 1,000 locations across the UK. It can be purchased alone for ...

There’s no getting around it: the Tesco version is the immature flatmate of M&S. But if this sandwich were positioned as part ...

The unusual creation is made up of two slices of birthday cake flavoured bread, a vanilla buttercream and raspberry jam ...

Tesco’s Victoria sponge-inspired birthday cake sandwich hits 1,000 stores for four weeks as part of its meal deal offer.

It's been a summer of viral food trends. First it was Dubai chocolate everything, then M&S released a wave of internet faves ...

The supermarket has released a 'birthday cake sandwich', hot on the heels of M&S's viral strawberries and cream sandwich.

TESCO has just released a new bizarre cake-flavoured sandwich that’s got shoppers talking. The Birthday Cake Sandwich landed ...