The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 percent compared to a year earlier.

Comedian John Crist discusses the uproar over the recent ad Sydney Sweeney appeared in for American Eagle on 'The Will Cain Show.'

When a brand sees momentum stall so sharply, it often reflects a reputational or cultural factor cutting through to consumers.”