The ABC has announced the appointment of Droga5 ANZ Chief Strategy Officer and Accenture Song Managing Director Milla McPhee to the role of Director, Audiences. Prior to Droga5 and Accenture Song ...

Milla McPhee, chief strategist at Droga5 ANZ, has taken a pivot away from agencyland to become the new director of audiences ...

Accenture Song has named longtime employee Ami Palan its new Americas lead. She succeeds Ndidi Oteh, who will become ...

The vision and the direction of the company are starting to cohere.” It’s also paying off financially. Song’s revenue grew from $12.5bn in 2020-21 to $16bn in 2021-22, an increase of almost 22%.

Droga joined Accenture in 2019 when the company bought his ad agency Droga5 (for an estimated $475 million), which he started in 2006. He was named CEO of Accenture Song in 2021.

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After three decades working in tech, Dan Garrison describes today’s pace of change as relentless, saying that if brands aren’t blending tech with creativity, they’re getting it wrong.

Accenture has agreed to acquire Mindcurv, a cloud-native digital experience and data analytics company specializing in composable software, digital engineering and commerce services for more than ...

But Accenture Song is built to help clients reinvent – navigating consumer behavior and anticipating and adapting to change is what we do best. There’s no problem too large that we can’t solve.

Accenture Song, Accenture’s tech-powered creative group, created the ‘Content Atelier’, a new data-driven content supply chain model that aims to create personalized, flexible, efficient and ...