Monetization from "Shorts" on YouTube has gone up as a result of more ad impression opportunities, AI-targeted placements, ...

YouTube's shoppable formats connect big-screen viewing with mobile purchasing, bridging the gap between entertainment and ...

Just a day after its flashy upfront presentation to advertisers, YouTube CEO Neal Mohan revealed that Shorts’ revenue per watch-hour is now on par with its core YouTube business in multiple countries, ...

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO ...

At its fourth annual Brandcast event, YouTube made it clear that it’s not just keeping up—it’s setting the pace. From ...

When Brian Albert first started leading upfront negotiations for YouTube 12 years ago, there were still over 100 million ...

YouTube has rolled out a significant update for its TV app, which puts a Shorts feed on top of your subscriptions. Read more ...

After being announced recently, the YouTube app for TVs is widely rolling out a few changes including a dedicated ...